I was just over at SlashFilm and saw the image above.
Apparently, according to SlashFilm, for unexplained reasons, Paramount Pictures/David Fincher chose not to use this piece of promotional art (found in the studio’s Oscar advertising campaign) as part of the film’s theatrical marketing. Now, inquiring minds want to know why.
I actually like it... it's certainly much more striking than any of the other images they decided to use instead. But, maybe it's too cryptic, especially for those not familiar with the story, or that Taraji P. Henson plays a major role in it.
Recognizable faces sell tickets, so, of course we'd expect to find Brad Pitt's mug on every marketing item, as well as Cate Blanchett's. But this would have been an interesting sight on some gigantic billboard around mid-town Manhattan! No titles, no names, no taglines - just the image, and maybe the release date at the bottom somewhere.