Harvey Weinstein Blog Entry #2
Harvey responds to commenters who read his first entry (which I posted HERE), revealing his "softer" side.From Porfolio:
- When Bob and I first decided to try and bring art-house and foreign films to mainstream theaters, we knew we were going to have to come up with some fresh and innovative marketing techniques to convince people that a film like Cinema Paradiso could be as accessible and enjoyable as a film like E.T. We quickly learned that one way to get people into the seats was by making them feel a part of the film - whether that meant encouraging everyone to do their part and keep the shocking secret in The Crying Game or more recently holding a contest with MySpace to give fans a chance to appear in the credits of Clerks II. So with that in mind, I just wanted to engage some of our readers and address some of the questions and comments that came through.
The rest here: Harvey Blog 2
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