Lionsgate, YouTube Reach Ad-Share Deal
Lionsgate has signed a deal with YouTube that will establish unprecedented cooperation between a film studio and the video file sharing website."You can take the strategy of fighting an endless war of trying to take down and resist YouTube or you can take the strategy of embracing the fact people seem to want to watch content in this way. " - Curt Marvis, president of digital media, at Lionsgate.
Good for you Lionsgate! Unlike all the other studios, I think you're finally getting it! Will the others follow suit? We'll see!
So, I guess this means we'll be able to watch all of Tyler Perry's movies on YouTube shortly, since Lionsgate is the sole distributor of his films :o)
SOURCE: LIONSGATE, YOUTUBE DEAL
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